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International Marketing Assistant - open to current Worcester Business School students only

The post holder will join a growing team of enthusiastic and committed staff responsible for recruitment of International and EU students, contributing to the overall growth of the University.

The post holder will work closely alongside colleagues in the Communications and Participation Team. The International Recruitment Office is responsible for all aspects of the student recruitment cycle – to include; marketing and web promotions, press relations, open days and various events. In addition the post holder will also work collaboratively with colleagues across the University in both academic and service departments to support dynamic change in international recruitment.

The post holder will be responsible to the Director of International Marketing and Recruitment.

Short listed candidates will be invited to interview and asked to complete a work related task. This role is open to students who have completed the second year, only as a placement year

Closing date: Monday 17 Jul 2017

Reference number: STU1715 - 3339

Job details

Job details

Band 2 £15,582 - £15,976
37 hours
until August 2018
Responsible to
Director of International Marketing and Recruitment
Responsible for
Interview date
To be confirmed

Worcester Business School

Explore the Worcester Business School

“We champion an imaginative ethos that combines sound business principles with instinctive commercial drive”
Mark Richardson, Head of Worcester Business School



The post will build on the processes of the role which have developed over several years of this graduate internship role. The International marketing assistant will develop the role further and will enhance recruitment processes through data management and e-marketing analysis.

Main duties

Main duties

1. To assist Regional Managers or the Director of International Marketing and Recruitment with researching international markets on behalf of the International Recruitment team. Reviewing and developing existing marketing strategies and recommending to the Director of International Recruitment appropriate strategies for the recruitment of EU and International students.

2. To assist the International Office Manager and Regional Managers to offer support to academic departments in matters pertaining to student recruitment, to include feedback and market research on market intelligence relating to course offer.

3. To have input into developing and delivering the existing conversion strategy under the guidance of Regional Managers to help achieve international recruitment targets.

4. To produce country focused messages as part of a conversion strategy under direction from senior International Office staff.

5. To develop electronic (web and social media) content as part of a conversion strategy in collaboration with existing Communications and Participation staff.

6. To provide accurate and well-presented advice and guidance about studying with the University of Worcester to potential students, parents, and all interested parties at key times within the recruitment cycle.

7. To assist with open days and campus tours, respond to requests for information and participate in visits to agents, schools, HEI’s, partner institutions and key stakeholders as required.

8. To assist with handling student enquiries and applications to ensure accurate records are maintained within the relevant databases under guidance from Regional Managers and Office Manager.

9. To perform general ad-hoc duties under the guidance of the Office Manager or Director of International Marketing and Recruitment which may include liaising with other areas of the University to include student support services, admissions, finance and other internal departments to support the recruitment of international students.

10. To carry out any financial duties required in accordance with the University of Worcester’s financial regulations.

*Maintain personal and professional development to meet the changing demands of the job; participate in appropriate training activities and encourage and support staff in their development and training.

*Take steps to ensure and enhance personal health, safety and well being and that of other staff and students.

*Carry out these duties in a manner that promotes equality of opportunity and supports diversity and inclusion, and takes into account the University's commitment to environmentally sustainable ways of working.

Person specification

Person specification

Please provide evidence of how you meet each of the essential criteria.

Essential Criteria

1. Excellent IT skills including knowledge of e-technologies for marketing, video and photo creation and manipulation software, CRM and database packages, analysis tools, word-processing, electronic mail and web browsers.

2. Excellent communication and presentation skills (written and oral) including the ability to create effective promotional materials and create written copy and reports.

3. Ability to assist with the development of strategic plans, think creatively and research markets.

4. Excellent interpersonal skills, cultural sensitivity and knowledge of different cultural practices. Ability to represent the University of Worcester at public events.

5. Ability to work independently, organise systematic administrative systems, prioritise workloads and meet deadlines.

6. Ability to work effectively within a team but also demonstrate a good level of self-motivation, able to use own initiative.

7. Attention to detail with data, copy and promotional materials.

Desirable Criteria.

1. A second language.

2. Experience in working in higher education and admissions / recruitment environment.

3. Relevant experience including knowledge of recruitment processes, marketing, research and analysis skills, digital media and promoting in a virtual environment.

Applications from Non EEA Workers:

Prospective applicants are advised to ensure that they are eligible to work in the UK without restriction.

Prospective applicants in points-based system immigration routes should assess their circumstances against the published criteria, which are set out on the GOV.UK website at .

Visit for more information on how you can use a qualification from outside the UK to meet the requirements of the immigration rules.

Unspent convictions, cautions and bind-overs

The University is strongly committed to the fair treatment of its staff and potential staff, regardless of race, gender, religion, sexual orientation, responsibility for dependants, age, physical/mental disability or offending background.

In line with the University's policy on the Recruitment of People with a Criminal Record, shortlisted candidates are required to provide information of any unspent convictions, cautions and bind-overs. Applicants are advised to seek independent advice if there is any doubt about the status of a previous conviction, caution or bind-over. Disclosures will only be considered at the point when an offer of employment is made. The existence of a criminal record will not in itself prevent you from gaining employment.

This is a description of the job as it is presently constituted. This job description is intended to enable a flexible approach to be offered working across the University as required. It is subject to review and amendment in the light of changing needs of the University and to provide appropriate development opportunities. Members of staff are expected to participate fully in discussions about changing requirements and it is the University's aim to reach agreement to reasonable change. If agreement is not possible, it reserves the right to require changes to the job description after consultation with the individual concerned.

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