The National Collaborative Outreach Programme (NCOP) is a new programme which aims to increase the number of young people from disadvantaged backgrounds in higher education.
This role forms part of the University of Worcester’s work delivered through the new NCOP and the Aim Higher Partnership. The NCOP is a national HEFCE funded programme of targeted outreach to identified cohorts of young people, residing in identified wards.
Our approach to will bring together cutting-edge technology, real-time digital campaigns, creative and innovative thinking and insightful analytics and evaluation. We are building a dynamic new team and investing in a new sector-leading Customer Relationship Management (CRM) system, which will be the focal point of our digital stream. By combining targeted, personalised and timely communications with a strong social engagement, we aim to inspire and increase applications and aspirations to Higher Education. We believe that this is one of the best ways to engage with young people.
The University is seeking to appoint an enthusiastic and innovative individual, who is passionate about higher education. You will be a keen user of social media with excellent awareness of how it can be used as a communications tool for an organisation. You will have a good understanding of the principles and practices of marketing communications, and be able to take a proactive approach to the creation of content including short videos, infographics, emails and blogs.
You will bring digital communications experience, including creating content targeted to Year 12/13s, to the team and will work closely with the NCOP Digital Communications Coordinator to create and track new content. You will use social channels in a targeted way to support your work and will have regular contact with the NCOP Graduate Ambassador team who will inform a lot of your content.
This is an exciting time to join the Communications and Participation department at Worcester. You will work alongside communications professionals achieving ambitious recruitment targets and a Graduate Ambassador team who will provide you with the most up-to-date and relevant messages for young people. We will provide opportunities to continue to develop your skills and understanding throughout your role.
Closing date: Sunday 23 Jul 2017
Reference number: CAD1704 - 3341
- Job details
- Band 4 £18,411 - £20,624 a year
- Full time (37 hours a week)
- As soon as possible
- Temporary until 31 December 2018
- Responsible to
- NCOP Digital Communications Coordinator
- Responsible for
- Interview date
- To be confirmed
Communications & Participation
For more information about the department visit the Communications & Participation website.
You will be based within the Communications and Participation Department, which is responsible for all aspects of external and internal communication at the University of Worcester with the aim of driving recruitment and building the reputation of the Institution amongst a variety of stakeholders.
The work of the Department brings it into close contact with staff across all levels; both within the organisation and outside. There is a strong culture of teamwork and supporting each other in times of pressure. The department operates a time off in lieu system.
- Main duties
1. To create engaging and informative digital content, including but not limited to video, photographs and written posts to be consumed by target learners ranging from 14-18 years old.
2. To create fresh imagery and video for defined groups of target NCOP learners.
3. To write relevant blog posts and emails offering helpful advice and messages.
4. To analyse the impact and effectiveness of digital content.
5. To post, comment and reply on social media channels specifically setup for target NCOP learners.
6. To stay up to date with social trends of target age groups to inform digital content.
7. To work with NCOP Digital Communications Coordinator to run the CRM system.
8. To run focus groups and market research to inform digital content.
*Maintain personal and professional development to meet the changing demands of the job; participate in appropriate training activities and encourage and support staff in their development and training.
*Take steps to ensure and enhance personal health, safety and well being and that of other staff and students.
*Carry out these duties in a manner that promotes equality of opportunity and supports diversity and inclusion, and takes into account the University's commitment to environmentally sustainable ways of working.
- Person specification
Please provide evidence of how you meet each of the essential criteria.
1. Educated to degree level (or equivalent).
2. Ability to create engaging and informative content including, videos, photographs, social posts and blogs for the target age group.
3. Experience of making a range of high quality video content for target age groups.
4. Experience of digital marketing including the use of social media with a focus on younger audiences.
5. A creative eye for digital communications with the ability to spot new trends.
6. Strong understanding of the UK Higher Education environment.
7. Experience of increasing access and widening participation in Higher Education.
8. Ability to communicate ideas and plans to a range of stakeholders both orally and in writing.
9. High quality interpersonal skills, including tact, diplomacy and sensitivity.
10. Excellent organisation and time management skills, with a high attention to detail.
11. An approachable and engaging tone of voice in digital communications.
1. Experience of Higher Education digital marketing.
2. Experience of CRM systems.
Applications from Non EEA Workers:
Prospective applicants are advised to ensure that they are eligible to work in the UK without restriction.
Prospective applicants in points-based system immigration routes should assess their circumstances against the published criteria, which are set out on the GOV.UK website at www.gov.uk/browse/visas-immigration .
Visit www.naric.org.uk/visasandnationality for more information on how you can use a qualification from outside the UK to meet the requirements of the immigration rules.
Unspent convictions, cautions and bind-overs
The University is strongly committed to the fair treatment of its staff and potential staff, regardless of race, gender, religion, sexual orientation, responsibility for dependants, age, physical/mental disability or offending background.
In line with the University's policy on the Recruitment of People with a Criminal Record, shortlisted candidates are required to provide information of any unspent convictions, cautions and bind-overs. Applicants are advised to seek independent advice if there is any doubt about the status of a previous conviction, caution or bind-over. Disclosures will only be considered at the point when an offer of employment is made. The existence of a criminal record will not in itself prevent you from gaining employment.
This is a description of the job as it is presently constituted. This job description is intended to enable a flexible approach to be offered working across the University as required. It is subject to review and amendment in the light of changing needs of the University and to provide appropriate development opportunities. Members of staff are expected to participate fully in discussions about changing requirements and it is the University's aim to reach agreement to reasonable change. If agreement is not possible, it reserves the right to require changes to the job description after consultation with the individual concerned.