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What makes Game Art at Worcester special?

Game Art at Worcester mixes creativity and talent with the latest technology and academic rigour. You’ll gain first-hand experience of what it takes to develop successful game content and graduate with a portfolio demonstrating your technical skill and creative ability.

You will master industry software to create 2D and 3D concepts, while exploring the art of making games, analysing their artistic and cultural value and gaining a critical appreciation of the mainstream and indie sectors. You can also choose optional modules in related areas such as sound design, animation, video production and motion graphics.

Authentic, studio-based work and live briefs prepare you to work in this exciting industry.

Key features

  • Learn practical skills including concept generation, character design in 3D, game design and production and development of user interfaces
  • Benefit from guest lectures with professional artists, producers, art directors and studio professionals
  • An industry standard studio, equipped with the latest software, provides the setting for developing your professional practice
  • Close collaboration with the Computer Games Design & Development course gives you the chance to learn basic programming skills and gain a valuable, additional understanding of how games are engineered

Entry requirements

What qualifications will you need?


UCAS tariff points

Entry requirements

104 Tariff points.

Shortlisted applicants are invited to attend for interview and to provide a portfolio for consideration. For more information about the UCAS tariff please visit

The points above are the new UCAS tariff, which will be used for courses starting from September 2017. See our new UCAS tariff page for more information.

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email for advice.

Further information about the UCAS Tariff can be obtained from   

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Course content

What will you study?

Here is an overview of current modules available on this course. Regular updates may mean that exact module titles may differ.

Year 1


  • Theory of Play and Game Art
  • Game Design and Production
  • Fundamentals of Modelling for Game Art and Animation


  • Design: Skills and Theory
  • Character and Characterisation
  • Introduction to Animation: Human Locomotion
  • Programming: Concepts to Construction
  • Programming And Scripting
  • Image Making
  • Image and Meaning
  • Introduction to sound design

Year 2


  • Game Arts: Modelling, Texturing, Motion Capture and Animation
  • Game Production and UX Design
  • Introduction to Game Coding
  • Concept Generation, Research and Pre-production


  • Digital Photography
  • Motion Graphics and Design for Television and Cinema
  • Graphic Design for Internet and Multimedia
  • Creating Sound for the Moving Image
  • Children’s Book Design
  • Mobile Applications Development
  • Graphic Design for Internet and Multimedia: Production
  • Narrative Illustration

Year 3


  • Research and Independent Study for Game Art Design           
  • Negotiated Project in Game Art Design 1
  • Professional Practice in Game Art Design


  • Mobile Application Development
  • Negotiated Project
  • Pressure Projects
  • Extension Module
  • Authorial Practice

Teaching and Assessment

How will you be taught?

You will learn how to:

  • Innovate and be a highly creative thinker in the exciting, fast-moving creative and cultural industries, particularly in the field of game art.
  • Develop a range of visual communication skills across a wide range of established and emerging media.
  • Work as a game design creative, particularly as a freelance game art designer or where new inventive thinking is required.
  • Develop a portfolio of professional and experimental work within the broad field of game art design and creative digital media practices.
  • Appreciate the importance of exploring relationships between theory and practice in game art.
  • Generate and select ideas appropriate to the pursuit of game art design practice across a range of platforms.
  • Deploy creative strategies to create co-ordinated professional campaigns.
  • Develop imaginative, technical and problem-solving skills that enable you to perform effectively, professionally and creatively in game art and digital media-based creative industries and work, or to move on to further academic study.
  • Innovate commercially, with the opportunity to receive professional training through Creative Enterprise.
  • Prepare yourself for the workplace through c.v. building, career mapping, the development of productive working relationships through group learning activities and the acquisition of specialist skills.

Teaching approach

  • Lectures; seminars; demonstrations; work simulations; tutorials; group and individual project work; supervised independent learning; open and resource-based learning; e-learning; production practice; work experience and placements.
  • Teaching involves medium and small group sessions, the latter especially during workshop activities related to the acquisition of production skills.
  • Intensive ‘live’ projects with team pitches to real clients.
  • A mix of tutor- and student-led sessions and independent learning.
  • Learning opportunities to enable active assimilation, application, questioning, debate and critical reflection.
  • Guest speakers and visits as part of the learning process.
  • Teaching sessions led by a range of industry expert practitioners.


Your work will be variously assessed through reflective reports, practical work, tutor, peer and self-assessment. This encourages independent learning and increases your awareness of the conceptual, productive, contextual, critical, personal and interpersonal skills involved in the creative process.

Meet the team

Here are a few of the current members of the department who teach on this course:

  • david-james-humanities-worcester-university

    David James

    David James gained his BA (Hons) Fine Art at the University of Reading, which he followed with postgraduate study at the Slade School of Fine Art, University College London. He later gained an MA Fine & Media Arts from the University of Gloucestershire whilst working in the television industry as a motion graphics designer and art director, heading the Design Group at ITV West. He was elected a Fellow of the Chartered Society of Designers in 1987, a Fellow of the Higher Education Academy in 2005 and a Fellow of the Royal Photographic Society in 2015.

    David teaches motion graphics, graphic design, photography, video production, illustration and contextual studies. In recognition of his portfolio of work, he has just been directly awarded Fellowship of the Royal Photographic Society, and Accredited Senior in Imaging in the Creative Industries of the RPS, the first candidate from the field of education ever to achieve these distinctions directly.


Where could it take you?

The game and virtual environment arena is an expanding sector in the media industries and this offers good opportunities for graduates from the course. The West Midlands is identified as the region with the highest number of employees in the virtual game industry in the UK, so the University is ideally placed for undergraduate work placement opportunities for Game Art students, as well as placements on graduation.

Our interdisciplinary approach gives flexibility and a wider view of the world, which is attractive to employers. Graduates have the potential to succeed in a variety of careers that include game art, art direction, video production, animation, arts management, multimedia and interactive design and teaching.

This course also provides an ideal base from which to go on to postgraduate study.


Request or download a prospectus

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How much will it cost?

Full-time tuition fees

UK and EU students

The standard tuition fee for full-time UK and EU students registering in 2017 will be no more than £9,250, subject to approval by Parliament.

For more details, please visit our course fees page.

International students

The standard tuition fee for full-time international (non-EU) students registering in 2017 will be £11,700 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard tuition fees for part-time UK and EU students registering on this course in 2017 will be no more than £1,156 per 15-credit module, £1,542 per 20 credit module and £2,313 per 30-credit module, subject to approval by Parliament.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying.  The amounts vary between courses.


Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls, 358 of which were new in 2009. We offer halls of residence to suit every budget and need, from our 'Traditional Hall' at £94 per week to the £153 per week 'En-suite Extra'.

For full details visit our accommodation page.


How do you apply?

Applying through UCAS

Single Honours:
Game Art BA – I758

Joint Honours:
Animation and Game Art - I680
Creative Digital Media and Game Art - I759
Film Production and Game Art - P573
Game Art and Graphic Design & Multimedia - I2W8



Apply now via UCAS

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Admissions office

01905 855111  

Course leader

David James