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What makes Business & Digital Communications* at Worcester special?

Designed to help you enter the fast-paced and exciting world of advertising and digital communications, perhaps in an account management role within an advertising agency, this course will also prepare you for a career in marketing, brand management or the broader digital communications sector.  Supported by regular coaching, our professional network of academic staff, business leaders, advertising practitioners and digital communications specialists, and experience gained through our in-house Media Lab, you will be strongly placed to launch your graduate career.

Subject expertise in advertising, alongside practical experience of digital communications and a grounding in contemporary business issues (such as globalisation, digital workspaces, mobile technologies, personalisation and augmented reality), signal that you are a creative, digital-savvy and commercially-focused graduate.  Active experience through applied projects, placements, internships and study abroad will enable you to demonstrate the business knowledge and the management skills valued by employers.

Our range of fun extra-curricular activities, such as sport clubs, societies, cultural visits and the student social scene further add to your university experience and personal development.

* Subject to validation

Key features

  • Gain an insight into general management and access a wide range of optional modules that complement your development as a digital communications or advertising professional
  • Gain experience of working on digital communication campaigns for commercial clients through the Business School’s Media Lab
  • Enhance your employability through internships, consultancy projects, a one-year paid placement and integrated coaching from experienced business leaders
  • Experience international cultures and develop a global mind-set through options to work and study abroad
  • Develop your own business idea through the Business School’s Incubator
  • Enter advertising campaign ideas for national competitions (such as the Design & Art Directors New Blood Awards)
  • Gain Associate Membership of the Chartered Management Institute and Hootsuite Social Marketing Certification
charles-hastings-building--city-campus-university-worcester-course-page-key-features

Entry requirements

What qualifications will you need?

112

UCAS tariff points

Entry requirements

112 UCAS tariff points

 

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email admissions@worc.ac.uk for advice.

Further information about the UCAS Tariff can be obtained from http://www.ucas.com   

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Course content

What will you study?

Here is an overview of current modules available on this course. Regular updates may mean that exact module titles may differ.

Year 1

Mandatory

  • Unlocking Individual Potential
  • Customer Insight & Marketing
  • Generation Digital
  • Financial Management
  • Data-driven Decisions

Optional

All first year modules are mandatory. This enables you to acquire the core knowledge and skills that you need and identify specialist topics which you will want to select in Years 2 and 3. It also means that you can switch to a different course at the end of Year 1.

Year 2

Mandatory

  • Unlocking Organisational Potential
  • Interactive Marketing Communications
  • Social Media
  • Persuasive Communication
  • Digital Advertising Applications

Optional

A wide range of optional modules are available, including:

  • Consultancy & Research Methods
  • Internship
  • SME Management
  • Cultivating the Entrepreneurial Mind-set
  • New Venture Formation
  • Project Management
  • Life-style Marketing
  • Generations Decoded
  • Managing Customer Care
  • E-Business I: CMS & Digital Commerce
  • E-Business II: Social Commerce
  • Market Insight
  • Product Management
  • Impactful Communications Content

Optional placement year

You can choose to take a placement year and convert your degree to a 4-year sandwich degree with virtually all of our full-time Single Honours degrees in Business or Computing by taking a year in industry between your second and final years.

You will be able to apply to spend your placement year at an organisation of your choice, anywhere in the UK. Placement opportunities are available in all business sectors, including marketing, advertising, PR, HR, business management, finance, economics, programming and game design.

Visit our work placements page for more information.

Year 3

Mandatory

  • International Business Strategy
  • Digital and Social Media Marketing
  • Advertising & Digital Communications

Optional

A wide range of optional modules are available, including:

  • Research Project
  • Consultancy Project
  • Internship II
  • Business Innovation & Entrepreneurship
  • Brand Management
  • The Next Big Thing
  • E-Business III: Advanced Digital Commerce
  • E-Business IV: Innovative Digital Technologies
  • Customer Relationship Management

Teaching and Assessment

How will you be taught?

Teaching and Learning

The University places emphasis on enabling you to develop the independent learning capabilities that will equip you for lifelong learning and future employment, as well as academic achievement.  A mixture of independent study, teaching, academic support through integrated coaching and the personal academic tutoring system enables you to reflect on progress and build up a profile of skills, achievements and experiences that will enable you to flourish and be successful.

Accreditation

Worcester Business School courses and modules have been mapped to take advantage of professional body accreditations: see above for further details.

Teaching

You are taught through a combination of interactive lectures, seminars and individual/ small group project work with a strong emphasis on real-world scenarios and practical applications.

In addition, meetings with personal academic tutors will take place on a weekly basis within designated modules in the first and second years and on an individual needs basis in the final year of the course.

You have an opportunity to undertake a year-long placement in the third year of the course, supervised by a work-based mentor and a University tutor. 

You can also choose to study abroad in semester 2 of year 2 at one of our exchange partner universities in Australia, New Zealand, the United States, Canada and Europe.

Contact time

In a typical week you will have at least 12 hours of timetabled teaching in lectures, seminars and small-group work. In addition to this, you will spend your time sharing your ideas with your fellow students, taking part in extra-curricular learning activities, engaging with external employers and on independent self-study.

Independent self-study

In addition to the contact time, you are expected to undertake around 23 hours of personal self-study per week.  Typically, this will involve meeting with individual tutors to discuss progress and feedback, completing online activities, reading journal articles and books, working on individual and group projects, undertaking research in the library and online, preparing coursework assignments and presentations, and preparing for examinations.

Independent learning is supported by a range of excellent learning facilities, including the Hive and library resources, the virtual learning environment, and extensive electronic learning resources as well as our network of employers and entrepreneurs. 

Assessment

The precise assessment requirements in an academic year will vary according to the mandatory and optional modules taken by you, but we recognise that you like to know in advance how you will be assessed. With this in mind our assessment strategy has been designed so that: 

  • All modules have both formative and summative assessment elements. Formative assessment allows tutors and you as students to recognise strengths and weaknesses in learning and to address those issues immediately. Summative assessments are graded and count towards the overall module grade by evaluating your learning in a module or a component of a module and comparing it with a standard or benchmark
  • Typically 15 credit/ one semester modules will have one assessment item; 30 credit/ two semester modules will have 2-3 assessments
  • Across each individual year and cumulatively across all three years the concept of continuous assessment and/or building up expertise in different assessment types applies. This means a variety of assessments (such as reports, portfolios, presentations, essays and a final year research or consultancy project) will be encountered by you to suit different learning styles
  • There may be some specialisation by subject: e.g. exams are more common in Accounting and Finance and Economics modules because the professional bodies prefer this method of assessment for exemption/ accreditation purposes and many of our modules are linked to those bodies in order to obtain such exemption/ accreditation
  • We develop your employability skills by means of, for example, report writing, presentations, and the development of self-awareness and critical reflection in the tasks set

Feedback

You will receive feedback on practice assessments and on formal coursework assessments. Feedback on examination performance is available upon request from the module leader.

Feedback is intended to support learning by indicating how you can improve in future assignments and you are encouraged to discuss it with personal academic tutors and module tutors to help support your development. We always place you the student at the centre of the learning experience: for example, your written feedback will provide evidence of how you are enhancing your essential academic and employability skills.

Feedback on formal course work assessments is normally provided within 20 working days of hand-in.

Meet the team

You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course.

The team includes senior academics, professional practitioners with industry experience and business leaders and employers.

Teaching is informed by the research and consultancy work carried out by staff and you can learn more about the staff by visiting our staff profiles.

Here are a few of the current members of the department who teach on this course:

  • Dr Richard Nicholls

    Richard’s main teaching and research interests focus on the management and marketing of services. His specialist areas include interaction between service customers; providing services for older consumers; and customer misbehaviour.

    Richard has extensive international experience and has taught at a number of European universities, including the European Business School in Frankfurt, Poznan University of Economics and Warsaw University.

  • roger-saunders-business-university-worcester

    Roger Saunders

    Roger Saunders has been a lecturer for 16 years teaching on a range of marketing and advertising modules. His specialist discipline area is in the use of metaphors in advertising. As well as numerous papers delivered to the Academy of Marketing he is also the author of a chapter on advertising in a specialist German wine marketing text. His current area of research interest is in teaching and learning, specifically the use of group work in both formative and summative contexts, as well as enhancing student engagement through innovations in teaching practice.

    Roger spent several years working in various different hotels before working for a telephone marketing company which was taken over by Reed Business Call, part of Reed Business Publishing, where he was promoted to Account Executive. After completing his Master’s degree Roger worked for six and a half years for an international training organisation, as a Sales & Marketing Consultant. During this time he worked with a number of major national and international organisations, including Standard Life, Safeway, Tetra Pak and Procter and Gamble.

    Roger is the Student Experience Tutor, StARs Coordinator and Joint Honours Coordinator.

  • tim-sellick

    Dr Tim Sellick

    Tim began the development of his sales and marketing expertise as the Director of a Direct Marketing agency where he worked for over a decade. He then moved into academia after completing his Post Graduate Certificate in Education (Post Compulsory Education) delivering programmes for Birmingham City University for Undergraduate, Post Graduate, and for professional participants. Tim then then joined Saïd Business School at the University of Oxford in 2009 to work in Executive Education.

    Since 2011 Tim has worked at Worcester Business School where he teaches Marketing Communications, Marketing Strategy, and Sales Management.

    Tim is a multi-award winning case writer and has authored a winning case in the EFMD’s Excellence in Practice Awards twice. Tim is a Fellow of the Chartered Institute of Marketing (and a Chartered Marketer), and a Fellow of the Higher Education Association Academy.

Careers

Where could it take you?

  • Benefit from integrated career coaching throughout your course, where we will support you with preparation of your CV and interview technique
  • Develop the knowledge, skills and capabilities needed to make an immediate impact in your chosen organisation
  • Develop strategic insight in your chosen specialism so that you can deliver long term value for your chosen organisation
  • Gain professional body accreditation, exemptions and recognition
  • Create a portfolio of direct business experience through a one-year paid placement, internships, consultancy projects and company visits
  • Work on live client projects through the Business School’s Media Lab
  • Build your own business network
  • Learn a foreign language and experience international cultures through opportunities to work and study abroad
  • Develop your own business through the Business School’s Incubator

  • Case study

    STUDENT VIEW - Cameron Scott

    “Worcester provided the best course specifically related to the skills I wanted to gain. It also gave me the opportunity to study abroad for a semester, which turned out to be an invaluable experience for me. My time at Worcester shaped me into the person that I am today and inspired me to fully pursue my dreams and aspirations. I’m very happy with my result. I worked hard throughout the year consistently and was aiming for a First from the get-go, so it was great to get the result that I worked so hard for. My ultimate goal is to start up my own business using the skills and knowledge that I have acquired over my three years at university. In the short term, I am continuing my education, studying to become a qualified fitness trainer, whist trying to gain practical business experience.”

  • olly-wilcox-resource-group

    Case study

    PLACEMENT STORY - Olly Wilcox at Resource Group

    Olly’s placement as a Marketing Intern within a small marketing team of 5 gave him a deeper understanding of business, as well as enabling him to discover a passion for graphic design and a better idea of what he would like to do after university.

  • samantha-harris-volkswagen

    Case study

    PLACEMENT STORY - Samantha Harris

    Samantha Harris at Volkswagen Commercial Vehicles - As a Marketing Communications Assistant, Samantha’s placement involved her in digital and press advertising, photo and video shoots, social media, retailer-facing websites; creating product collateral, corporate identity management, internal communications and POS management. She even received receiving achievement ‘cheques’ from this major brand in recognition of her work.

     

     

  • Case study

    STUDENT VIEW - Ciara Joyce

    “My course was extremely useful. I loved it, and am proud to be a Worcester Alumni”. After graduating, Ciara completed a 2-month internship with a Creative agency working on the Social Media team before obtaining a position with a web-based company doing Customer Service and Social Media.

     

     

     

     

     

  • Kathryn_Hunt_at_Capgemini

    Case study

    GRADUATE JOB - Kathryn Hunt

    Kathryn’s placement as a Communications Assistant at global business enterprise software company helped her to land a graduate role at global technology consulting company, Capgemini. Kathryn Hunt, Advertising and PR student

university-worcester-undergraduate-prospectus-cover-2018-small

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Costs

How much will it cost?

Full-time tuition fees

UK and EU students

The standard tuition fee for full-time UK and EU students registering in 2017 will be £9,250.

For more details, please visit our course fees page.

International students

The standard tuition fee for full-time international (non-EU) students registering in 2017 will be £11,700 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard tuition fees for part-time UK and EU students registering on this course in 2017 will be £1,156 per 15-credit module, £1,542 per 20 credit module and £2,313 per 30-credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying.  The amounts vary between courses.

If you decide to take up the optional placement year accommodation and travel costs may be incurred dependent on location of placement. As placements are paid by the employer at minimum wage plus these costs can be covered by the student’s wage. During this year you will pay 10% of normal academic fees to the University. You are provided with a placement tutor, and have access to the advice of the full placement team, as well as all University student support and services.

There are also occasional trips which may require you to incur travel costs.

Accommodation

Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls of residence. With rooms to suit every budget and need, from our 'Traditional Hall' at £94 per week to 'En-suite Extra' at £153 per week.

For full details visit our accommodation page.

Apply

How do you apply?

Applying through UCAS

Business & Digital Communications BA (Hons) - NP13
Business & Digital Communications BA (Hons) - With Placement Year - NP31

 

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

 

Read our How to apply pages for more information on applying and to find out what happens to your application.

UCAS CODE:

NP13 or NP31

Apply now via UCAS

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Admissions office

01905 855111
admissions@worc.ac.uk  

Admissions tutor

Kate Dobson
01905 54 2520
k.dobson@worc.ac.uk