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What makes Business & Marketing at Worcester special?

Set yourself up for an exciting career in marketing.  Supported by regular coaching, and our professional network of academic staff, business leaders and the Chartered Institute of Marketing (CIM), you will be well placed to launch your graduate marketing career – whether you aspire to work in a marketing role or for a marketing agency.  You can also support the development of websites and marketing communications campaigns for clients through the Business School’s Media Lab.

Subject expertise in marketing, alongside a grounding in contemporary business issues (such as globalisation, digital communications and the growth of social media), signal that you are a creative, customer-oriented and commercially-focused graduate.  Active experience through applied projects, placements, internships and study abroad will enable you to demonstrate the business knowledge and skills valued by employers.

Our range of fun extra-curricular activities, such as sport clubs, societies, cultural visits and the student social scene further add to your university experience and personal development.

* Subject to validation

Key features

  • Gain a broad insight into general management and access a wide range of optional modules that complement your development as a marketing professional
  • Work with academics and marketing specialists who have extensive experience of management, consultancy or running their own business
  • Contribute to knowledge creation through a research project supported by a member of our Customer Interactions Research Group.
  • Enhance your employability through internships, consultancy projects, a one-year paid placement and integrated coaching from experienced business leaders
  • Gain experience of working on digital marketing campaigns for commercial clients through the Business School’s Media Lab
  • Develop your own business idea through the Business School’s Incubator
  • Experience international cultures and develop a global mind-set through options to work and study abroad
  • Gain Associate Membership of the Chartered Management Institute and accreditation through the Chartered Institute of Marketing
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Business at Worcester is changing

This course is part of our new Business portfolio launching in September 2018.

If you are interested in joining us to study Business in 2017, please see our current course portfolio.

Entry requirements

What qualifications will you need?

112

UCAS tariff points

Entry requirements

112 UCAS tariff points

 

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email admissions@worc.ac.uk for advice.

Further information about the UCAS Tariff can be obtained from http://www.ucas.com   

Book your place at an Open Day

Want to know why so many students love living and studying in Worcester?

Our open days are the perfect way to find out.

Book your place

Course content

What will you study?

Here is an overview of current modules available on this course. Regular updates may mean that exact module titles may differ.

Year 1

Mandatory

  • Unlocking Individual Potential
  • Customer Insight & Marketing
  • Generation Digital
  • Financial Management
  • Data-driven Decisions

Optional

All first year modules are mandatory. This enables you to acquire the core knowledge and skills that you need and identify specialist topics which you will want to select in Years 2 and 3. It also means that you can switch to a different course at the end of Year 1.

Year 2

Mandatory

  • Unlocking Organisational Potential
  • Life-style Marketing
  • Generations Decoded
  • Market Insight
  • Product Management

Optional

A wide range of optional modules are available, including:

  • Consultancy & Research Methods
  • Internship
  • Responsible Business
  • Selling & Sales Management
  • SME Management
  • Cultivating the Entrepreneurial Mind-set
  • New Venture Formation
  • Project Management
  • Interactive Marketing Communications
  • Social Media
  • Managing Customer Care
  • Essential PR
  • PR & Campaigning
  • Persuasive Communication
  • Digital Advertising Applications
  • Impactful Communications Content

Optional placement year

You can choose to take a placement year and convert your degree to a 4-year sandwich degree with virtually all of our full-time Single Honours degrees in Business or Computing by taking a year in industry between your second and final years.

You will be able to apply to spend your placement year at an organisation of your choice, anywhere in the UK. Placement opportunities are available in all business sectors, including marketing, advertising, PR, HR, business management, finance, economics, programming and game design.

Visit our work placements page for more information.

Year 3

Mandatory

  • International Business Strategy
  • Customer Relationship Management
  • International Marketing
  • Brand Management
  • The Next Big Thing

Optional

A wide range of optional modules are available, including:

  • Research Project
  • Consultancy Project
  • Internship II
  • Business Innovation & Entrepreneurship
  • Digital and Social Media Marketing
  • Spin Doctors and other Persuaders
  • Corporate Reputation Management
  • Advertising & Digital Communications
  • Contemporary Advertising Strategy

Teaching and Assessment

How will you be taught?

You will learn how to:

Explore the real-life application of learning via tutors with business experience, via work placement, and via contact with local, national and international businesses – in the past these have included Shell, Barclays Bank and the BBC.

There will be opportunities to take part in projects for clients, visits to businesses, live and computerised simulations, case studies and exhibitions alongside the usual lectures, workshops and seminars. You will develop a range of skills, which you can evidence on your CV and talk about at job interviews

Teaching approach

Worcester is a place where you will be supported to reach your full potential as a self-directed learner ready to make an immediate impact in the world of work.

You will study within a highly supportive and friendly learning community, with access to excellent learning resources in purpose-built facilities.

Tutors are friendly, approachable and accessible and virtual resources enable you to work flexibly to suit your own learning preferences and busy lifestyle. You will progressively build your knowledge and expertise across levels of study through modules which are delivered in different ways, perhaps through traditional lectures and seminars as well as e-lectures, workshops and simulations.

In a typical week, you will have 12 hours of scheduled contact time, which you will supplement with one-to-one tutorial meetings and around 20 hours of guided independent study.

Assessment

There are a variety of assessment types – reports, presentations, projects, examinations – and sometimes you will even be able to choose an assessment style to suit you.

Meet the team

Here are a few of the current members of the department who teach on this course:

  • Dr Richard Nicholls

    Richard’s main teaching and research interests focus on the management and marketing of services. His specialist areas include interaction between service customers; providing services for older consumers; and customer misbehaviour.

    Richard has extensive international experience and has taught at a number of European universities, including the European Business School in Frankfurt, Poznan University of Economics and Warsaw University.

  • tao-chang-university-worcester-300

    Currently Tao teaches various modules to undergraduate and postgraduate students at at Worcester Business School, University of Worcester. In addition, he is deputy programme leader for Postgraduate programmes (MSc, Exec MBA, MA). He is also the China recruitment lead responsible for recruitment of overseas students in the Business School.

    Prior to his academic career, he worked as a market researcher promoting public services on behalf of local councils in the Greater Manchester area; projects included waste minimisation, regeneration and housing transfer. Tao enjoys exploring the world and understanding people from different cultural backgrounds. His favourite quotation is “Those who do nothing make no mistakes”!

  • tim-sellick

    Dr Tim Sellick

    Tim began the development of his sales and marketing expertise as the Director of a Direct Marketing agency where he worked for over a decade. He then moved into academia after completing his Post Graduate Certificate in Education (Post Compulsory Education) delivering programmes for Birmingham City University for Undergraduate, Post Graduate, and for professional participants. Tim then then joined Saïd Business School at the University of Oxford in 2009 to work in Executive Education.

    Since 2011 Tim has worked at Worcester Business School where he teaches Marketing Communications, Marketing Strategy, and Sales Management.

    Tim is a multi-award winning case writer and has authored a winning case in the EFMD’s Excellence in Practice Awards twice. Tim is a Fellow of the Chartered Institute of Marketing (and a Chartered Marketer), and a Fellow of the Higher Education Association Academy.

Careers

Where could it take you?

  • Benefit from integrated career coaching throughout your course, where we will support you with preparation of your CV and interview technique
  • Develop the knowledge, skills and capabilities needed to make an immediate impact in your chosen organisation
  • Develop strategic insight in your chosen specialism so that you can deliver long term value for your chosen organisation
  • Gain professional body accreditation, exemptions and recognition
  • Create a portfolio of direct business experience through a one-year paid placement, internships, consultancy projects and company visits
  • Work on live client projects through the Business School’s Media Lab
  • Build your own business network
  • Learn a foreign language and experience international cultures through opportunities to work and study abroad
  • Develop your own business through the Business School’s Incubator
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Request or download a prospectus

Request now

Costs

How much will it cost?

Full-time tuition fees

UK and EU students

The standard tuition fee for full-time UK and EU students registering in 2017 will be £9,250.

For more details, please visit our course fees page.

International students

The standard tuition fee for full-time international (non-EU) students registering in 2017 will be £11,700 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard tuition fees for part-time UK and EU students registering on this course in 2017 will be £1,156 per 15-credit module, £1,542 per 20 credit module and £2,313 per 30-credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying.  The amounts vary between courses.

If you decide to take up the optional placement year accommodation and travel costs may be incurred dependent on location of placement. As placements are paid by the employer at minimum wage plus these costs can be covered by the student’s wage. During this year you will pay 10% of normal academic fees to the University. You are provided with a placement tutor, and have access to the advice of the full placement team, as well as all University student support and services.

There are also occasional trips which may require you to incur travel costs.

Accommodation

Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls, 358 of which were new in 2009. We offer halls of residence to suit every budget and need, from our 'Traditional Hall' at £94 per week to the £153 per week 'En-suite Extra'.

For full details visit our accommodation page.

Apply

How do you apply?

Applying through UCAS

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

 

Read our How to apply pages for more information on applying and to find out what happens to your application.

 

The UCAS application code for this course will be available soon.

UCAS CODE:

Apply now via UCAS

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Admissions office

01905 855111
admissions@worc.ac.uk  

Admissions tutor

John Gardener
01905 85 5357
j.gardener@worc.ac.uk