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Marketing, Advertising and Public Relations BA (Hons)

What makes Marketing, Advertising & Public Relations at Worcester special?

Equip yourself for a challenging career in the fast-paced and fast-growth marketing communications industry. 

You’ll learn from our team of specialist academic staff and marketing communications professionals and be supported by regular career coaching, You’ll actively engage with the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR) as you position yourself to enter this highly creative sector.

With its strong focus on innovation, creativity and contemporary issues, (such as digital communications, social media, instant gratification and globalisation), this highly-specialised degree will signal that you are creative, focused and commercially-driven.  You will be able to demonstrate your marketing communications expertise alongside the skills most valued by employers.  You will gain ‘real-world’ experience through working on communications campaigns for commercial clients through our Media Lab.

Our range of fun extra-curricular activities, such as sport clubs, societies, cultural visits and the student social scene further add to your university experience and personal development.

Key features

  • Enhance your employability through internships, consultancy projects, a one-year paid placement and integrated coaching from experienced business leaders
  • Gain experience of working on digital marketing campaigns and developing websites for commercial clients through the Business School’s Media Lab
  • Experience international cultures and develop a global mind-set through options to work and study abroad
  • Work with academics and marketing communications professionals who have extensive experience of management, consultancy or running their own business
  • Gain Associate Membership of the Chartered Management Institute and accreditation through the Chartered Institute of Marketing and Chartered Institute of Public Relations
  • Engage with the latest thinking through a research project supported by a member of our Customer Interactions Research Group
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Business at Worcester is changing

This course is part of our new Business portfolio launching in September 2018.

 

If you are interested in joining us to study Business in 2017, please see our 2017 course portfolio.

Entry requirements

What qualifications will you need?

112

UCAS tariff points

Entry requirements

112 UCAS tariff points

 

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email admissions@worc.ac.uk for advice.

Further information about the UCAS Tariff can be obtained from http://www.ucas.com   

Book your place at an Open Day

Want to know why so many students love living and studying in Worcester?

Our open days are the perfect way to find out.

Book your place

Course content

What will you study?

Here is an overview of current modules available on this course. Regular updates may mean that exact module titles may differ.

Year 1

Mandatory

  • Unlocking Individual Potential
  • Customer Insight & Marketing
  • Generation Digital
  • Financial Management
  • Data-driven Decisions

Optional

All first year modules are mandatory. This enables you to acquire the core knowledge and skills that you need for the rest of your degree and introduce you to the specialist topics that you will study in Years 2 and 3. It also means that you can switch to a different course at the end of Year 1 if you wish.

Year 2

Mandatory

  • Unlocking Organisational Potential
  • Interactive Marketing Communications
  • Social Media
  • Persuasive Communication
  • Digital Advertising Applications
  • Essential PR
  • PR & Campaigning

Optional

All second year modules are mandatory. This enables you to acquire core marketing, advertising and public relations knowledge and skills.

It will also help you to identify the specialist topics which interest you and will want to select in Year 3.

Optional placement year

You can choose to take a placement year and convert your degree to a 4-year sandwich degree with virtually all of our full-time Single Honours degrees in Business or Computing by taking a year in industry between your second and final years.

You will be able to apply to spend your placement year at an organisation of your choice, anywhere in the UK. Placement opportunities are available in all business sectors, including marketing, advertising, PR, HR, business management, finance, economics, programming and game design.

Visit our work placements page for more information.

Year 3

Mandatory

  • Advertising & Digital Communications
  • Digital & Social Media Marketing
  • Spin Doctors and Other Persuaders

Optional

  • Internship
  • International Business Strategy
  • Impactful Communications Content
  • The Next Big Thing
  • Customer Relationship Management International Marketing
  • Brand Management
  • Corporate Reputation Management
  • E-Business III: Advanced Digital Commerce
  • E-Business IV: Innovative Digital Technologies

Teaching and Assessment

How will you be taught?

You will learn how to:

Explore the real-life application of learning via tutors with business experience, via work placement, and via contact with local, national and international businesses – in the past these have included Shell, Barclays Bank and the BBC.

There will be opportunities to take part in projects for clients, visits to businesses, live and computerised simulations, case studies and exhibitions alongside the usual lectures, workshops and seminars. You will develop a range of skills, which you can evidence on your CV and talk about at job interviews

Teaching approach

Worcester is a place where you will be supported to reach your full potential as a self-directed learner ready to make an immediate impact in the world of work.

You will study within a highly supportive and friendly learning community, with access to excellent learning resources in purpose-built facilities.

Tutors are friendly, approachable and accessible and virtual resources enable you to work flexibly to suit your own learning preferences and busy lifestyle. You will progressively build your knowledge and expertise across levels of study through modules which are delivered in different ways, perhaps through traditional lectures and seminars as well as e-lectures, workshops and simulations.

In a typical week, you will have 12 hours of scheduled contact time, which you will supplement with one-to-one tutorial meetings and around 20 hours of guided independent study.

Assessment

There are a variety of assessment types – reports, presentations, projects, examinations – and sometimes you will even be able to choose an assessment style to suit you.

Meet the team

Here are a few of the current members of the department who teach on this course:

  • Dr Richard Nicholls

    Richard’s main teaching and research interests focus on the management and marketing of services. His specialist areas include interaction between service customers; providing services for older consumers; and customer misbehaviour.

    Richard has extensive international experience and has taught at a number of European universities, including the European Business School in Frankfurt, Poznan University of Economics and Warsaw University.

  • roger-saunders-business-university-worcester

    Roger Saunders

    Roger Saunders has been a lecturer for 16 years teaching on a range of marketing and advertising modules. His specialist discipline area is in the use of metaphors in advertising. As well as numerous papers delivered to the Academy of Marketing he is also the author of a chapter on advertising in a specialist German wine marketing text. His current area of research interest is in teaching and learning, specifically the use of group work in both formative and summative contexts, as well as enhancing student engagement through innovations in teaching practice.

    Roger spent several years working in various different hotels before working for a telephone marketing company which was taken over by Reed Business Call, part of Reed Business Publishing, where he was promoted to Account Executive. After completing his Master’s degree Roger worked for six and a half years for an international training organisation, as a Sales & Marketing Consultant. During this time he worked with a number of major national and international organisations, including Standard Life, Safeway, Tetra Pak and Procter and Gamble.

    Roger is the Student Experience Tutor, StARs Coordinator and Joint Honours Coordinator.

  • tim-sellick

    Dr Tim Sellick

    Tim began the development of his sales and marketing expertise as the Director of a Direct Marketing agency where he worked for over a decade. He then moved into academia after completing his Post Graduate Certificate in Education (Post Compulsory Education) delivering programmes for Birmingham City University for Undergraduate, Post Graduate, and for professional participants. Tim then then joined Saïd Business School at the University of Oxford in 2009 to work in Executive Education.

    Since 2011 Tim has worked at Worcester Business School where he teaches Marketing Communications, Marketing Strategy, and Sales Management.

    Tim is a multi-award winning case writer and has authored a winning case in the EFMD’s Excellence in Practice Awards twice. Tim is a Fellow of the Chartered Institute of Marketing (and a Chartered Marketer), and a Fellow of the Higher Education Association Academy.

  • Dr Paulo Mora-Avila

    Paulo has an extensive international experience in the fields of Marketing, Advertising and PR, performing roles both in academic and practical levels.

    He holds an MBA from Royal Holloway University of London and a PhD in Marketing, Social Media and Consumer Behaviour with a focus on branding from the University of Birmingham.

    Paulo’s teaching experience include Lecturer in Marketing at Birkbeck University of London, Lecturer in Marketing Strategy at Hult Business School and Assistant to Lecturers in Marketing Management at Birmingham University. His teaching and research areas of interest include, consumer behaviour, brands, social media, digital marketing, corporate reputation, and cross-cultural and cross-generational marketing.

  • tao-chang-university-worcester-300

    Currently Tao teaches various modules to undergraduate and postgraduate students at at Worcester Business School, University of Worcester. In addition, he is deputy programme leader for Postgraduate programmes (MSc, Exec MBA, MA). He is also the China recruitment lead responsible for recruitment of overseas students in the Business School.

    Prior to his academic career, he worked as a market researcher promoting public services on behalf of local councils in the Greater Manchester area; projects included waste minimisation, regeneration and housing transfer. Tao enjoys exploring the world and understanding people from different cultural backgrounds. His favourite quotation is “Those who do nothing make no mistakes”!

Careers

Where could it take you?

  • Benefit from integrated career coaching throughout your course, where we will support you with preparation of your CV and interview technique
  • Develop the knowledge, skills and capabilities needed to make an immediate impact in your chosen organisation
  • Develop strategic insight in your chosen specialism so that you can deliver long term value for your chosen organisation
  • Gain professional body accreditation, exemptions and recognition
  • Create a portfolio of direct business experience through a one-year paid placement, internships, consultancy projects and company visits
  • Work on live client projects through the Business School’s Media Lab
  • Build your own business network
  • Learn a foreign language and experience international cultures through opportunities to work and study abroad
  • Develop your own business through the Business School’s Incubator
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Costs

How much will it cost?

Full-time tuition fees

UK and EU students

The standard tuition fee for full-time UK and EU students registering in 2017 will be £9,250.

For more details, please visit our course fees page.

International students

The standard tuition fee for full-time international (non-EU) students registering in 2017 will be £11,700 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard tuition fees for part-time UK and EU students registering on this course in 2017 will be £1,156 per 15-credit module, £1,542 per 20 credit module and £2,313 per 30-credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying.  The amounts vary between courses.

If you decide to take up the optional placement year accommodation and travel costs may be incurred dependent on location of placement. As placements are paid by the employer at minimum wage plus these costs can be covered by the student’s wage. During this year you will pay 10% of normal academic fees to the University. You are provided with a placement tutor, and have access to the advice of the full placement team, as well as all University student support and services.

There are also occasional trips which may require you to incur travel costs.

Accommodation

Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls, 358 of which were new in 2009. We offer halls of residence to suit every budget and need, from our 'Traditional Hall' at £94 per week to the £153 per week 'En-suite Extra'.

For full details visit our accommodation page.

Apply

How do you apply?

Applying through UCAS

Marketing, Advertising & Public Relations BA (Hons) (Single Honours): NP5F
Marketing, Advertising & Public Relations (Placement Year) 4 Yr: N5P2

 

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

 

Read our How to apply pages for more information on applying and to find out what happens to your application.

UCAS CODE:

NP5F or N5P2

Apply now via UCAS

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Admissions office

01905 855111
admissions@worc.ac.uk  

Admissions tutor

John Gardener
01905 85 5357
j.gardener@worc.ac.uk