Media & Culture BA (Hons)
What makes Media & Culture at Worcester special?
In our media saturated world, the study of Media and Culture is all-important.
At Worcester, you will explore the power of media from different perspectives, helping you to understand more about cultural contexts and how these relate and impact upon you and wider society.
You will discover how the media operates, developing your own thoughts and ideas on topics as significant and diverse as Gender, War, Pornography, Green Media, Music, Film, Television and Internet Cultures.
- Lecturing staff actively engage with media such as Dr Barbara Mitra’s YouTube Channel, Blog and Facebook Page
- Lecturing staff active in research, meaning that your learning is informed by the latest developments in the field
- Opportunities to study abroad
- Opportunities for work placements in the second and third years
- Your own independent research project in the third year, with expert supervision
I came from Romania to study Media & Culture. This was one of the best decisions; the course matched my interests entirely and has been truly inspiring!
Teodora, University of Worcester Media & Cultural Studies Graduate
What qualifications will you need?
UCAS tariff points
104 UCAS tariff points
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What will you study?
Here is an overview of current modules available on this course. Regular updates may mean that exact module titles may differ.
Teaching and Assessment
How will you be taught?
The University places emphasis on enabling students to develop the independent learning capabilities that will equip you for lifelong learning and future employment, as well as academic achievement. A mixture of independent study, teaching and academic support through the personal academic tutoring system (and supportive lecturers) enables you to reflect on progress and build up a profile of skills, achievements and experiences that will enable you to flourish and be successful. In addition, meetings with personal academic tutors are scheduled on at least 4 occasions in the first year and three occasions in each of the other years of a course.
You are taught through a combination of interactive lectures, seminars and workshops. Seminars enable the discussion and development of understanding of topics covered in lectures. Some modules will have workshops with practical skills whilst others include discussion, debate and critical analysis of media and/or culture. All modules will address at least one of the following:-
- Texts and Representations (e.g. the actual films, social media, news, television, magazines with regards to underlying ideologies etc.)
- Audiences and Consumption (e.g. our responses to news, film, social media, advertising, consumption, ideologies etc.)
- Production and Institutions (e.g. Hollywood dominating the film industry, media organisational structures etc.).
In a ‘media society’, where an understanding of how to communicate is all important, you will analyse Media and Culture in-depth, to understand the power of the media from a wide range of perspectives, exploring how the media operates, its impact on culture, society and ourselves.
You will develop skills of information search, comprehension, critical analysis and problem solving that will incorporate conceptual issues central to the field of media and cultural studies, and to synthesis and evaluate material.
You will have the opportunity to study a range of media from digital media such as YouTube to advertising, music along with more traditional media. In the second and third year, there is the opportunity to engage with work projects to enhance your employability skills. You can also develop your practical skills in one of the optional modules in each of the three years.
You have the opportunity to undertake a semester long exchange abroad (ERASMUS) in the second year of the course.
In a typical week you will have around 12 contact hours of teaching. The precise contact hours will depend on the optional modules selected and in the final year you will normally have slightly less contact time in order to do more independent study. You can also have contact time with staff outside of formal teaching as arranged with staff members.
Typically, class contact time will be structured around:-
- An interactive lecture that will outline the topic under discussion (this could be a topic such as gender, race, class, disability, emotion, memory, fake news, sport, theories etc.).
- A seminar activity that might involve table discussions, group tasks, debates, analysis of media/cultural outputs, questions, readings etc.
- Seminar tasks are usually structured around small groups.
In addition to the contact time, you are expected to undertake around 36 hours of personal self-study per week (9 hours per module). Typically, this will involve reading journal articles and books, working on individual or group projects, undertaking research in the library and online, watching/listening to specific media output for analysis and preparing coursework assignments and presentations.
Independent learning is supported by a range of excellent learning facilities, including the Hive and library resources, virtual learning environments, and extensive electronic learning resources.
You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. Teaching is informed by research and all your lecturers have a PhD and/or a higher education teaching qualification.
The team includes:-
Dr Barbara Mitra: (UW Teaching Fellow and HEA Fellow): Specialisms include Gender and the Media, Children and Media, Social Media, Advertising.
Dr John Parham: Specialisms include ecocriticism, Victorian Studies, Critical Pedagogy, Popular Culture and Green Media.
Dr Simon Hardy: (HEA Fellow) Specialisms include Contemporary and Historical Analysis of Pornography/Erotica as a Cultural Genre.
The course provides opportunities to test understanding and learning informally through the completion of practice or ‘formative’ assignments. Each module has one or more formal or ‘summative’ assessments which are graded and count towards the overall module grade.
Assessment methods include essays, oral presentations, portfolios, textual analysis, literature reviews, reports, commentaries, reflections, diaries, journals, project reports and blog contributions.
The precise assessment requirements for an individual student in an academic year will vary according to the mandatory and optional modules taken, but a typical formal summative assessment pattern for each year of the course is:
Year 1: Mandatory modules include two textual analysis (1500 words, 2000 words), Commentary (1500 words and portfolio 2500 words). The year long mandatory modules have two assignments.
Year 1: Optional modules include Essays (1000 words, 1250 words), textual analysis (1000 words), Literature Review (1000 words), Portfolio (500 words, 2500 words, 2500 words), Oral Presentation (15 minutes, 500 words), Report on Task (1000 words). Commentary (1500 words). The optional modules have two assignments.
Year 2: Mandatory modules include Essays (2000 words), Comprehension Test (2000 words), Identity Analysis (2000 words) and Research Project Proposal (2000 words). The year long mandatory modules have two assignments.
Year 2: Optional modules include Essay plans (500 words), Essay (1750 words, 2000 words, 1500 words), Oral presentation (500 words & 5-10 minute), Diary Synopsis (750 words), Project Report (1250 words), Context analysis (1000 words), Participation in Social Media (1500 words), in Class test (500 words), Research Proposal (1500 words), Audience responses (1500 words). The optional modules have two assignments.
Year 3: Mandatory module include Research Project/Essay (6000-7000 words).
Year 3: Optional modules include Critical reflection (750 words,1500 words), Essay (2000 words, 1750 words, 1500-2000 words, 2500 words, 3000 words), plan (750 words), Analysis of Television (2000 words), Presentation (10 minutes, and interview with body worker also 10 minutes), Case Study (2500 words), Diary Synopsis/CV (750 words plus 2 page CV), Portfolio (500-700 words, 1500), Radio Script and Evaluation (8 minutes and 1500 words), Literature Review (1500 words). The optional modules have two assignments.
You will receive feedback on practice assessments and on formal assessments undertaken by coursework. Feedback is intended to support learning and you are encouraged to discuss it with personal academic tutors and module tutors as appropriate. As well as formal feedback, you may also receive informal feedback.
We aim to provide you with feedback on formal course work assessments within 20 working days of hand-in.
Where could it take you?
Graduates of media and cultural studies courses work in a wide range of careers to which communication skills are central, including marketing and public relations, publishing, media and journalism, business and industry, charities and public administration.
The course also provides a sound basis for postgraduate study.
Media & Cultural Studies is a good foundation for working in the media and media-related industries. Worcester graduates have found employment in the following areas:
- Radio presenting, both local and national
- Media research
- Event organising
- Media planning
- Public Relations
I came to Worcester from Galati in Romania to study joint honours in Media & Culture and Sociology. This was undoubtedly one of the best decisions I could have ever taken; the course matched my interests entirely and has been truly inspiring, as I have expanded my knowledge of some really challenging topics. It was also extremely helpful that some of my lecturers happened to teach across both subjects.
Since graduating I continue to have a particular interest in the concept of ‘moral panics’ and have been given the opportunity to collaborate with the Institute of Health and Society and to deliver a session on moral panics and dementia, which is a great honour for me. At the moment I am also working within Communication and Participation Department as an Administrator and am helping on events such as Open Days and Corporate Events. I am very grateful for the opportunity to work in such an active and productive climate, where I can effectively use skills learnt during my academic study.
Anthony Ball graduated with a 2:1 degree in Joint Honours Media & Culture and History. He is now ‘a project manager/analyst’ at an app development company, working with a whole range of different clients, largest being Cisco and Amadeus Travel. Anthony is off to Dubai with Cisco in October.
I found the course really interesting and inspiring and all the lecturers were really supportive in helping me get a job. I also really enjoyed all the classes and what we learned on the Media and Cultural Studies Degree Course. I now work for Sunshine Radio.
Studying Media & Cultural Studies has been the most eye opening experience for me. I never actually realised the power that the media exert on the lives of people on a regular basis. During my studies, I developed a much deeper understanding of the media and their meanings and I also learnt to evaluate different media forms as sources of information. I developed a critical understanding of different theoretical perspectives on media phenomena.
What I appreciated most was the way in which Media & Cultural Studies was planned and organised at the University of Worcester, with different modules emphasising different aspects of media and culture. Modules include some that concentrate on gender representations in the media; others enable students to gain a deeper understanding of the way in which we view things - for example, how television in our everyday lives impacts on our decision making and values. I can honestly say that my world view has changed as a result of my learning on the course.
After studying Media and Cultural Studies at the University of Worcester, I was lucky enough to find graduate employment within weeks of handing in my dissertation. I joined MediaCom in June 2011 as a trainee and have been working on well-known brands, such as MG and Bentley, for over a year. The company enrolled me onto the IPA foundation course, which I passed in 2012. As the media industry is all about networking, I often get to go on amazing trips - to concerts, live comedy, even the Olympics!
Studying Media & Cultural Studies provided me with many study options, ranging from theoretical to practical topics. The University environment encourages individual growth and you don’t just feel like another student. The lecturers are engaging and are always available to help you. I would recommend the course to anyone with an interest in the media and the desire to explore them in greater depth.
Studying Media & Cultural Studies has been extremely interesting. It has taught me much about the mediated culture in which we live. The media and gender classes have been very enjoyable as they prompted wide-ranging discussion, and I always went away wanting to understand more about the topic.
Being able to look at a wide variety of media kept me interested and made the media classes the most enjoyable of those that I undertook during my three years studying at the University.
After graduating from Worcester, I have been studying for my Masters in Gender, Sexuality and Culture. It was during my time at Worcester, that I began to explore issues of gender and sexuality; I am now hoping to take these interests further and to develop them as the basis of a future career. I really enjoyed my time on the Media & Cultural Studies course. I now work for MEC Global, working on the development of the Nintendo brand.
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How much will it cost?
Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.
We have over 1,000 rooms across our halls of residence. With rooms to suit every budget and need, from our 'Traditional Hall' at £98 per week to 'En-suite Extra' at £159 per week.
For full details visit our accommodation page.
Every course has day-to-day costs for basic books, stationery, printing and photocopying. The amounts vary between courses. In addition, you will need to cover the cost of travelling to and from approved workplaces and placements in order to meet the requirement that you spend no fewer than 600 hours in practice over the duration of the course.
Part-time tuition fees
UK and EU students
The standard tuition fees for part-time UK and EU students registering on this course in the academic year 2018/19 will be £1,156 per 15-credit module, £1,542 per 20 credit module and £2,313 per 30-credit module.
For more details, please visit our course fees page.
Full-time tuition fees
UK and EU students
The standard tuition fee for full-time UK and EU students registering in the academic year 2018/19 will be £9,250 per year.
For more details, please visit our course fees page.
The standard tuition fee for full-time international (non-EU) students registering in the academic year 2018/19 will be £12,100 per year.
For more details, please visit our course fees page.
How do you apply?
Applying through UCAS
Media & Culture BA - P392
Creative Digital Media and Media & Culture BA - WPF3
English Language and Media & Culture BA - PQ33
English Literature and Media & Culture BA - QP33
Film Studies and Media & Culture BA - P390
Journalism and Media & Culture BA - PP53
Media & Culture and Sociology BA - LP33
UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.