From creating digital strategies to analysing consumer behaviours, this course will help you prepare for a career in business marketing using emerging marketing practices.
of our Business graduates are in work or further study 15 months after graduating
in the UK for student satisfaction
You will be awarded a CMI Level 5 Certificate in Management and Leadership, in addition to your degree, when you complete specific modules on this course.
Overview
Marketing is at the heart of success for businesses. Learn how to stay ahead of an increasingly competitive market by creating compelling campaigns to analysing consumer insights. During this course, you’ll apply marketing theories and techniques to case studies and real-world projects to become a marketing specialist.
In your first year, you’ll learn the fundamentals of business to build a strong foundation of skills. From there, you will be able to shape the course around your interests and career goals with plenty of optional modules to choose from in your second and third years. You might choose to explore creative digital and social media marketing, or you might lean towards analytics and business strategies.
When you join us, you’ll meet your friendly personal academic tutor who will typically remain with you throughout your degree. They’ll get to know your strengths and where you can develop, offering personalised support and feedback through the course.
You’ll learn from marketing specialists who have extensive experience in management, consultancy, and running their own businesses. Your lecturers will be able to support you in launching your graduate marketing career by drawing on their own experiences and a professional network of business leaders.
Our independent accreditations are built into your degree, which will boost your CV and fast-track your membership into organisations such as the Chartered Institute of Marketing. This will give you an edge in the competitive job market and can even help increase your salary.
Join a diverse community at Worcester Business School, located in the heart of Worcester. Benefit from learning alongside students from around the world, and gain insights from guest lecturers and our expert academic team.
Placements
In this course, there are different ways to gain valuable work experience. You’ll have the opportunity to do a short, paid placement, a year-long internship or part-time work with a local business.
Our dedicated placement team offer one-to-one support - helping you find internships, make your application, and prepare for interviews. You could choose to do your placement locally, making the most of connections with employers in the region, or you could choose to move to another city or country.
You can earn money and get experience relevant to your degree with our Springboard Programme. These roles are typically short-term and project-based, with many students securing part-time contracts for the duration of their degree.
Recent students have worked as:
- Marketing Intern
- Social Media Assistant
- HR Assistant
- Accountant
City Campus - home to the Worcester Business School
Course content
Each year you will study a mix of mandatory and optional modules. This flexible course lets you explore different topics and career paths in business, giving you the chance to specialise with optional modules in your second and third years.
Optional modules will run if they receive enough interest. It is not guaranteed that all modules will run every year.
Optional modules
Careers
This degree could be the first step toward your career as a:
- Social media content creator
- SEO specialist
- Project manager
- Marketing executive
- Digital strategist
- Public relations officer
- Market researcher
- Data analyst
- Advertising copywriter
Other options
You could choose to progress onto a postgraduate degree to take your learning even further. For example, we offer Marketing MSc, Project Management MSc or Master of Business Administration (MBA).
You could also train to teach with a one-year Primary or Secondary PGCE at Worcester.
Course highlights
Teaching and Assessment
Our course has been designed by academics and industry specialists to prepare you for a business marketing career. You’ll be taught through a combination of practical activities, seminars, lectures, and one-to-one tutoring.
Our highly practical assessment methods include presentations, digital artefacts, portfolios, and business reports - preparing you for the work you’ll be doing when you graduate.
Teaching and assessment contents
You will be taught through a combination of interactive workshops, lectures, seminars, laboratory practical sessions, fieldwork, practical activities, etc. Interactive workshops take a variety of formats and are intended to enable the application of learning through discussion and small group activities. Seminars enable the discussion and development of understanding of topics covered in lectures, and laboratory practical sessions are focused on developing subject specific skills and applied individual and group project work.
In addition, meetings (both individual and group) with personal academic tutors are scheduled throughout the academic year. There is an opportunity to undertake a yearlong placement in the third year of the course, supervised by a work-based mentor and a University tutor. Depending upon the course, there may be an opportunity to study abroad at one the exchange partner universities.
The University places emphasis on enabling students to develop the independent learning capabilities that will equip them for lifelong learning and future employment, as well as academic achievement. A mixture of independent study, teaching and academic support from Student Services and Library Services, and also the personal academic tutoring system enables students to reflect on progress and build up a profile of skills, achievements and experiences that will help them to flourish and be successful graduates.
Meet the team
Dr Sajad Rezaei
Dr. Sajad Rezaei is a senior lecturer in digital marketing at Worcester Business School, University of Worcester. He has published over 70 papers in world-leading publishers and supervised more than 200 students at the undergraduate, postgraduate, executive MBA, DBA, and PhD levels.
Dr Richard Nicholls
Richard’s main teaching and research interests focus on the management and marketing of services. Much of his research examines the interaction occurring between service customers and its management.
Richard has published widely in this area in a range of international journals, and his work is frequently cited in the customer-to-customer interaction literature. Richard has extensive international experience and has taught at several European universities, including the European Business School in Frankfurt, Poznan University of Economics and Warsaw University.
Dr Ria Wiid
Before embarking on an academic career Ria worked in both corporate and entrepreneurial roles in the Information Technology, Distribution, Hospitality and Financial Services industries. She has extensive experience in strategic marketing, strategy planning, customer value management, customer engagement, direct marketing, and change management and several business start-ups, including a social enterprise.
Ria teaches undergraduate students on a variety of subjects in the field of digital marketing and integrated marketing communications. She also teaches in research methodology and supervises masters and doctoral students. Ria is an active researcher and member of the Managing Operations Risk and Sustainability (MORS) and Customer Interaction (CI) research groups.
Dr Sajad Rezaei
Dr. Sajad Rezaei is a senior lecturer in digital marketing at Worcester Business School, University of Worcester. He has published over 70 papers in world-leading publishers and supervised more than 200 students at the undergraduate, postgraduate, executive MBA, DBA, and PhD levels.
Dr Richard Nicholls
Richard’s main teaching and research interests focus on the management and marketing of services. Much of his research examines the interaction occurring between service customers and its management.
Richard has published widely in this area in a range of international journals, and his work is frequently cited in the customer-to-customer interaction literature. Richard has extensive international experience and has taught at several European universities, including the European Business School in Frankfurt, Poznan University of Economics and Warsaw University.
Entry requirements
UCAS tariff points required: 112
| Qualification | Grade |
|---|---|
| A-level | BBC |
| BTEC National Extended Diploma | DMM |
| T-level | Merit |
We do accept Access to HE Diplomas and other qualifications which may not exactly match the combinations above. Work out your estimated points with the UCAS tariff calculator.
Any questions?
If you have any questions about entry requirements, please call our Admissions Office on 01905 855111 or email admissions@worc.ac.uk.
More to explore
Open Days
Visiting us is the best way to get a feel for student life at the University of Worcester.
The City of Worcester
Worcester is a welcoming university city with great transport links and plenty of student parking.
Accommodation
Benefit from our accommodation guarantee. We have rooms on campus to suit every budget including en-suite options.
Fees
Fees contents
UK and EU students
The Government has announced that it will increase tuition fees and maintenance loans by 3.1% from the 2025/26 academic cycle. Subject to approval, the University intends to increase our tuition fees in line with this and as per our terms and conditions. This means that from September 2025 the standard fee for full-time home and EU undergraduate students enrolling on BA/BSc/LLB degrees and FdA/FdSc degrees will be £9,535 per year.
For more details on course fees, please visit our course fees page.
International students
The standard tuition fee for full-time international students enrolling on BA/BSc/LLB degrees and FdA/FdSc degrees in the 2025/26 academic year is £16,700 per year.
For more details on course fees, please visit our course fees page.
Student case studies
Some recent graduates reflect on their time on the course.
Andy Jones
“Getting a First Class Honours in Business and Marketing feels amazing. It’s fantastic to see all the hard work and late nights paid off. It’s also a great pleasure knowing that I did my best and got rewarded for it.”
Andy said that he chose the University of Worcester as he liked the City and the course, particularly the option of a year’s placement in industry.
Alongside his degree, he was also training with the Welsh Badminton National Team and managed to win four Senior international caps playing against Portugal and then Denmark, Switzerland and Latvia in the European Men’s Team Championships. “The sports facilities at Worcester Uni are fantastic and really helped me develop as an athlete alongside my studies,” he said.
The 23-year-old is currently on a graduate scheme at Renault UK and hopes to work his way up to a high corporate level in the automotive industry. Alongside this, his aim is to work towards qualifying for the 2022 Commonwealth Games, playing badminton for Wales.
Svetlana Plasilova
Attending university abroad was quite a sudden decision for Svetlana, who is from Prague. “One day, a high school classmate dragged me to an event about studying abroad, and here I am!” she said. “However, I decided to choose the University of Worcester because of the wide range of degrees, societies, and I liked the idea of attending campus university.”
Svetlana is currently pursuing a postgraduate degree at the London School of Economics. Having explored gender in advertising during her last year at Worcester, she is taking this further with a Master’s degree in Gender, Media, and Culture. “I hope that one day my knowledge obtained from the above-mentioned institutions will guide me through my career where I hope to create greater inclusion and media diversity via advertising.”
Andy Jones
“Getting a First Class Honours in Business and Marketing feels amazing. It’s fantastic to see all the hard work and late nights paid off. It’s also a great pleasure knowing that I did my best and got rewarded for it.”
Andy said that he chose the University of Worcester as he liked the City and the course, particularly the option of a year’s placement in industry.
Alongside his degree, he was also training with the Welsh Badminton National Team and managed to win four Senior international caps playing against Portugal and then Denmark, Switzerland and Latvia in the European Men’s Team Championships. “The sports facilities at Worcester Uni are fantastic and really helped me develop as an athlete alongside my studies,” he said.
The 23-year-old is currently on a graduate scheme at Renault UK and hopes to work his way up to a high corporate level in the automotive industry. Alongside this, his aim is to work towards qualifying for the 2022 Commonwealth Games, playing badminton for Wales.
Svetlana Plasilova
Attending university abroad was quite a sudden decision for Svetlana, who is from Prague. “One day, a high school classmate dragged me to an event about studying abroad, and here I am!” she said. “However, I decided to choose the University of Worcester because of the wide range of degrees, societies, and I liked the idea of attending campus university.”
Svetlana is currently pursuing a postgraduate degree at the London School of Economics. Having explored gender in advertising during her last year at Worcester, she is taking this further with a Master’s degree in Gender, Media, and Culture. “I hope that one day my knowledge obtained from the above-mentioned institutions will guide me through my career where I hope to create greater inclusion and media diversity via advertising.”
Contact
If you have any questions, please get in touch. We're here to help you every step of the way.
Admissions Office
admissions@worc.ac.uk01905 855111
