Cyber Security and the Online Market (BMGT4315)

Studying alongside business students on this course, this module would supplement the Professional Development MA/MSc with relevant and contemporary business insights.

Part of Worcester Business School MSc courses

This module is part of the Worcester Business School MSc courses. You will study alongside other Business School masters students. The module is also part of the Professional Development MA/MSc course - a flexible course that you help design to take your career to the next level.

Overview

Most aspects of Marketing are now digital. Decisions are mostly based on the sophisticated and appropriate range of market analysis of in‐depth consumer, competitor and environmental data.

Students will get hands‐on experience of Marketing Analytics tools, including marketing research visualization, predictive analytics, key marketing models, social media research, and text analytics.

Students will learn how to use software that they will need when conducting marketing analyses in real business environment. However, all this digital data needs to be kept secure, and privacy needs to be respected. An organisation that fails in either can easily go out of business. Even after a breach, there is a field within brand management that can effectively manage the fallout from a cyber-attack to maintain organisation reputation.

The module is taught via weekly, 2-hour sessions. Please contact wbs@worc.ac.uk to confirm times and dates for the next delivery of this module.

It is expected that all advertised modules will run, but there may be situations where there are insufficient students to make a particular module viable.

Career benefits

Students will learn how to use software that they will need when conducting marketing analyses in real business environment.

This module will enable students to develop and enhance vital skills which are highly sought after by employers such as: research skills, problem solving and critical thinking skills.

The module will enable producing skilled problem solvers who are able to employ a range of analytical and evaluative skills

Module delivery

Most class sessions will consist of a range of lecture, tutorial and student inputs and demonstrations, followed by a workshop. These may include: group discussions, presentations, practical activities, reflective summaries, peer and tutor feedback.

In addition, students will use the university VLE for access to materials and will engage extensively with online contemporary texts and articles. The system will enable discussion outside the formal class hours and also form a repository for all module materials.

You will be expected to practice the skills learned and participate in private reading and research between the formal sessions. There will be tutorial sessions where guidance can be sought.

Assessment methods

This module is assessed by:

1,250-word Consultancy report
Practical solution

Entry Requirements

Admission to this modules typically requires:

A second class honours degree in any subject (or International students holding a qualification recognised as equivalent by the University).

Students whose first language is not English are required to demonstrate proficiency to a minimum level of 6.5 IELTS (and minimum of 5.5 in each element) or equivalent