A University of Worcester graduate has helped to launch a new app designed to motivate children to practise their musical instruments and improve their performance.
Christopher Lopez, who graduated with an MBA(Master of Business Administration) in November, is the Customer Marketing Manager for tech start-up business, nSpireMe.
The company has created the Let’s Play Violin app and Christopher has been working to raise awareness of the app on a global scale, in addition to UK sales.
“I am still in awe to be working here,” said the 24-year-old, who now lives in Bethnal Green. “As the app has launched internationally, the most incredible thing is seeing teachers or parents in countries like Bermuda and Bolivia download our app.”
Christopher was headhunted for the role on a professional networking website. The small business is based at Forward Partners, in London, which is a venture capital firm that invests and supports tech start-ups. Christopher’s role sees him working alongside the founder Stuart Barr, whose background includes work with artists such as Elton John, Dame Shirley Bassey, Andrea Bocelli, Sting and Paloma Faith.
Christopher completed an undergraduate degree at Worcester in English and Drama & Performance. He was then an intern at the PR firm Bell Pottinger where he got hands-on experience with internationally-recognised brands, like Qatar Airways. He was also an intern at an e-commerce snack company, ChewyMoon, which evolved into a Social Media Manager role. It was these experiences that prompted him to take up the MBA course.
“I have had paid jobs in blogging since 2012, then had the internships and loved the creative side of business,” he said.
He said his MBA studies were helpful in his current role, including his time volunteering as PR Manager for Worcester Bright Futures, a society at the University which gives assistance to students to prepare them for the world of work.
“My main two modules - Strategic Digital Marketing and Entrepreneurship & Innovation - truly prepared me for this role,” he added. “Not only were there lecturers that knew what they were talking about, they had experience in that field and presented numerous case studies of current businesses. Outside of the classes, the careers service was extremely helpful, as well as the numerous exhibitions put on by the University’s Business School.”