Dr Sajad Rezaei

Dr Sajid Rezaei

Senior Lecturer in Digital Marketing

Worcester Business School

Department of Marketing and Enterprise

Contact Details

email: s.rezaei@worc.ac.uk

Dr. Sajad Rezaei has published over 70 research papers in world-leading publishers and supervised more than 200 students at the undergraduate, postgraduate, executive MBA, DBA, and PhD levels.

Dr. Rezaei's research focuses on the intersection of emerging technologies and human behaviour, with a particular interest in how these technologies can be used for productivity, sustainability, and business innovation. He has been awarded “The Productivity Institute Business Innovation Grant Funding” (ESRC funded) for his research on AI for productivity, planning, and strategic decisions in England. His work has been featured in top academic journals such as the Journal of Business Research, Online Information Review, and Computers in Human Behavior and he is the winner of the Emeral Litteriaet Award in 2019.

Dr Rezaei has been named in a list The Stanford University List of ‘Top 2% Most Influential Scientists’ for the fifth consecutive year (2019 to 2023). Dr. Rezaei is committed to training the next generation of digital business leaders. He is available for PhD supervision and research collaboration.

Qualifications

  • BBA
  • MBA
  • PhD

Teaching Interests

  • Digital Business
  • Interactive and Digital Marketing
  • Research Methods
  • Marketing Experiments

Research Interests

  • Digital Business & Marketing
  • Sustainable Consumption
  • Business Innovation

Membership of Professional Bodies

  • Chartered Management Institute (CMI) (2021- Current)
  • American Marketing Association (AMA) (2020- Current)
  • Associate member of the American Psychological Association (2024- Current)

External Roles

  • Associate Editor, Frontiers in Psychology (Current)
  • Associate Editor, Journal of Promotion Management (2017-2020)
  • Associate Editor, Asia-Pacific Journal of Business Administration (2018-2019)
  • Guest Editor, Journal of Retailing and Consumer Services (2018-19)
  • Journal of Relationship Marketing (2024- current)
  • Journal of Global Marketing (2019-2021)
  • Journal of Promotion Management (2017-2022)

Editorial/Advisory Board member for:

  • Journal of Relationship Marketing (2022-current)
  • International Journal of Electronic Marketing and Retailing (2017-2021)
  • Journal of Hospitality and Tourism Insights (2017-Current)
  • Acta Informatica Pragensia (2018-current)
  • International Journal of Bank Marketing (2022-Current)