Helen is a Principal Lecturer in Business, and teaches marketing, consumer psychology, consumer behaviour, and research methods (quantitative, qualitative, mixed), as well as supervising and examining research students at various levels (UG/PG/DBA/PhD). Helen has achieved Chartership in Occupational Psychology, and holds a PhD in Customer Membership Retention giving her professional and academic expertise in both occupational and consumer psychology.
Outside of academia, Helen has conducted numerous contract research projects with high profile membership organisations, researching membership perceptions, satisfaction and loyalty, and has worked as an associate for various consultancies helping HR managers to improve their business processes in relation to retention, selection and assessment, psychometric testing (personality, ability), talent management, learning and development, outplacement and research.